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Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding
16 June 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Joe Hancock
- Venue: RHS West Space, London College of Fashion, 20 John Princes Street
- Abstract:
The importance of branding in fashion is enormous. Branding creates an identity for a company and for the consumers that buy them. This seminar will focus on how the creation of a perception that is generated through brand storytelling is an intrinsic part of the fashion business model. Each participant will be taken on a journey to look at the history of fashion brands and how specific brands have grown through various forms of brand/story.
Joseph Hancock teaches and conducts research at Drexel University in the Department of Fashion, Design & Merchandising. He has a twenty year retailing background having worked for Gap, Inc., Limited Brands, Inc; and Target Corporation. Earning his Ph.D. from The Ohio State University, Dr. Hancock focused his research in the areas of fashion branding, contemporary mass fashion, and popular culture. Currently, serving of the editorial board of the Journal of American Culture, he is the area chair for Fashion, Appearance & Consumer Identity for the Popular Culture Association/American Culture Association and the 2009 recipient of the Felicia F. Campbell Award.
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Fashion & Celebrity
26 May 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Pamela Church-Gibson
- Venue: Conference Room, Innovation Centre, Central Saint Martins
- Abstract:
This seminar is based on work in progress for the monograph 'Fashion and Celebrity Culture', to be published next year by Berg.
This seminar will give an overview of the current reach of the book, and outline areas which will be investigated in some detail. Although it is seemingly a given that celebrity culture dominates contemporary cultural life, there has been little academic investigation of its relationship with fashion. Secondly, no-one working in the field has looked across the different areas of popular culture to make links between: film, magazine journalism, sport, TV and music. Thirdly,
although some of the new academic literature around celebrity discusses its role in global consumer culture, it does not specifically look at fashion. Nor, more significantly does it look at the way in which celebrity culture is now affecting not just the consumption of imagery and commodities but also their production.
Pamela Church Gibson is Reader in Cultural and Historical Studies at London College of Fashion. She has published work on film, fashion, fandom, history and heritage and has co-edited anthologies, including Fashion Cultures (2000) with Stella Bruzzi.
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Gwen Loves Vivienne
19 May 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Janice Miller
- Venue: Conference Room, Innovation Centre, Central Saint Martins
- Abstract:
This seminar will, using a Cultural Studies approach, explore some of the complexities of the triangulation of music, visual branding and fashion. Its aims are two-fold. First it will suggest some reasons why the link between fashion and music is so strong in the popular consciousness, but has received rather tentative levels of analysis in more theoretical terms (studies of club and sub-cultures the exception). Second, and more specifically, it will give an overview of some of the ways in which music marketing is fed by a variety of practical and visual interrelationships in which fashion is core to a kind of ‘taste-sharing’ between the two industries. Considering a number of examples, it will explore the way in which the connection between the music and fashion industries has been amplified by the possibilities of new technologies, an increasingly dense celebrity culture and speedy, postmodern market forces. It will argue that while fashion is sometimes seen to be something of a cultural ‘parasite’, in this relationship we see a much more equal push and pull of ideas, images and ‘cool’ credentials that disrupts such notions.
This seminar is based on work developed for a monograph ‘Fashion and Music’ to be published by Berg in early 2010.
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Mirrors, magic and multiplication: early twentieth century fashion shows
12 May 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Caroline Evans
- Venue: Conference Room, Innovation Centre, Central Saint Martins
- Abstract:
This seminar looks at the use of mirrors in Parisian haute couture houses between 1900 and 1930, analysing the different ways in which they replicated and fragmented the female form by doubling, mirroring or multiplying the ‘original’ figure. By mapping these onto comparable examples from early twentieth-century dance, film, photography and art, I propose a synchronic rather than diachronic form of cultural analysis; in particular, I attempt a collage technique, itself a modernist stratagem, to argue that the fashion show itself is a modernist phenomenon.
Professor Caroline Evans is working on a history of early French and American fashion shows and modernism. This talk is based on Caroline’s current research for the Leverhulme Major Research Fellowship.
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‘Why aren’t you in Khaki?’ the making of the First World War civilian soldier
19 March 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Jane Tynan
- Venue: RHS West Space, London College of Fashion
- Abstract:
Jane Tynan is a cultural studies lecturer at Central Saint Martins College of Art and Design who recently completed her Phd thesis on First World War British army uniform. This seminar explores the role of official and trade publications to the construction of the wartime body, the clothing designed for its protection and the social practices they embodied. It considers how uniform became part of a popular culture that designed the civilian body for war. Image credit: Imperial War Museum.
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How to make your research mean something to businesses
10 March 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Brent Holder
- Venue: RHS Centre Space, London College of Fashion
- Abstract:
This seminar will help you understand how the University Enterprise office and College business development managers can help you maximise your relationships outside the University.
This event will explore, what does and does not make a successful partnership, how to persuade business partners to work with you, and how to cope with the knotty subject of money.
It will then look specifically at Knowledge Transfer Partnerships which are vaunted as one of the best manifestations of knowledge transfer, established over 33 years ago, to enable businesses to take advantage of the wide range of expertise and knowledge available in the UK's universities.
Brent Holder is a Business Development Manager at University of the Arts London
Linda Roberts is a Senior Business Manager, London Artscom at London College of Fashion
Dani Salvadori is Director of Enterprise and Innovation
Central Saint Martins College of Art & Design
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21st Century Tailoring - A technical View
03 March 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Alan Cannon-Jones
- Venue: RHS East Space, London College of Fashion
- Abstract:
From Savile Row to Fine Tailoring, this seminar compares the traditional techniques of bespoke Savile Row tailors and the new methods of constructing fine quality suits using new technology.
Whilst serving an apprenticeship as a tailor with Nicholson & Co in St. Albans Alan attended the London College of Fashion to gain his City and Guilds Tailoring qualifications. Nicholson’s were later taken over by Chester Barrie and Alan continued with them eventually becoming Production Manager. After a wide experience of working in fine quality menswear he later joined the London College of Fashion as a member of the academic staff. He is currently Director of Programmes for Tailoring and Technology and continues to work as a consultant in the industry. He is a regular contributor to Bespoken Magazine and at conferences on the subjects of menswear, bespoke tailoring and mass customisation.
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Fashion & Identity
22 January 2009, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Anke Loh
- Venue: RHS West Space, London College of Fashion
- Abstract:
FBMC Visiting Fellow Anke Loh will discuss her collections and projects which relate to garments functioning as a second skin inspired by their environment in the context of "Transnational Spaces".
The Anke Loh collection has been presented in runway shows which include the Centre Pompidou in Paris and the Osaka Collection in Japan. Loh designs for theatre and dance companies and is an Assistant Professor at The School of Art Institute of Chicago. Visit www.ankeloh.net.
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Show me the Money
12 November 2008, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Shaun Cole
- Venue: Conference Room, Innovation Centre, Central Saint Martins
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100 Years of Menswear
05 November 2008, from 6:00 PM to 7 :00 PM
- Type: Seminars
- Speaker: Cally Blackman
- Venue: Conference Room, Innovation Centre, Central Saint Martins
- Abstract:
Cally Blackman has degrees in fashion design, history of art and an MA in history of dress. Since 2001 she has been teaching on the Fashion History & Theory BA at her alma mater, CSM, and since 2007 on the Criticism, Communication & Curation BA. She has written several books on fashion history: 100 Years of Fashion Illustration, was published in 2007 by CSM and Laurence King. 100 Years of Menswear (working title), a photographic history of men's fashion in the twentieth century, will be published in 2009. Her seminar will discuss the research undertaken for the project and explain why she thinks that menswear has for too long been overshadowed by women's.
